Our Clients & Credits

3Beat / 19 / 911 / AATW / abi phillips / Afrika Bambaataa / Armada / Armin Van Buuren / Basshunter / Bauer / BBC / bcd / beacon radio / Beverly Knight / Beyonce / camp and furnace / Cascada / Channel AKA / Chelcee Grimes / Clubland Events / Clubland TV / corey james / Dappy / deltic leisure / Dome / EMI / Eric Saade / Escape Gravity / F.A.C.E / Fazer / FOX USA / Garlands & Underground / GBX / Geordie Shore / Grandmaster Flash / Greg Wilson / hangar 34 / Heart FM / Holly Hagan / Ian McNabb / Island / Jason Derulo / Jess Wright / juice fm / Kenny Thomas / key 103 / kydus / laidback Luke / Lime Pictures / luminar leisure / Marco V / marcus collins / megan mckenna / Ministry Of Sound / Misfit Celebrity Management / Mixmash / Money Management / MTV / NDubz / New State / Northern Allstars / Now That's What I Call Music / Planet Pop TV / Positiva / Pride Events / radio city / radio wave / Reminisce Festival / Robbins / rock fm / Smirnoff / Sony / Sony Japan / sosumi / Spinnin' / Stock & Aitken / stonegate leisure / the bay fm / The Isrights / ThreeSixZero / Tommy Boy / Toolroom / TOWIE / Tulisa / two shoes / Universal / Virgin / Warners / Whorehouse


Absolute Music Services Ltd
23rd Precinct Music Publishing
Notting Hill Music Publishing
Mental Madness Records
Single Minded Promotions
Reminisce Music Festival
Spincredible Records
Kings Of Spin

Our Philosophy

We count ourselves lucky to spend every day doing what we love. Our hobbies have grown into careers, and all we ever want is to be able to continue to be creative.
As our business has grown, and more people have come on board, our In Demand family have become indispensable. Everything we do we strive to make it the best it can be, and every success is a success for the whole family.


Our studios and offices are located in Wallasey, Wirral, with excellent transport links to Liverpool City Centre and only five minutes from the M53 motorway.
Facilities include:
  • Free client car parking
  • Green room with Sky TV
  • Private kitchen
  • Free client WIFI & superfast fibre optic internet
  • Full disabled access and additional disabled toilet
For more details get in touch

About Us

In Demand are a small team - with big ideas and lots of friends...
Chris Rudall  | 
Founder, Mix Engineer, Producer, Software Dev
Credits include Armin Van Buuren, Beyonce, Rudedog, Cascada, Tulisa, Grandmaster Flash, Lemon, Rizzle Kicks, Alexandra Stan, Jess Wright, Charlie Brown, 2Shoes, Tich, Nikki Belle, Spencer & Hill, Jason Derulo, N-Dubz, Afrika Bambataa, Northern Allstars, N-Trance, Basshunter, Eric Saade, Alex Saidac and many more
Gary Laycock  | 
Project Manager
Events: Gary has had nearly 30 years experience in coordinating and managing events working for Radio City, Red Rose Radio, Beacon Radio and The Bay. The events varied in size from family fun days for a few thousand people to Outdoor concerts and festivals for 70,000 people. <br><br>Music: Gary worked as a project consultant for PWL, Love This Records and Dome Records during the 90’s before embarking in a career of Artist Management working with artistes including Beverley Knight, Tony Hadley, Sam Fox, Five Star, Suzanne Rye and Newton to name but a few. Achieving notable success in UK and European charts as well as Top ten success in Australia.
Lee Butler  | 
Founder, Writing, A&R
Lee is a household name in the north West and has recently been voted Liverpool Echo & Liverpool Music Awards DJ Of The Year. He has presented his own radio show on Radio City 96.7 every Fri and Sat night since just after the wireless was invented, and now hosts the weekly Sunday Surgery. Lee brings ideas and creativity to the In Demand team. As well as a talent for A&R, Lee has written toplines for many of our artists.
Steve Cocky  | 
Founder, Manager, Producer
Steve has many years of experience as a professional club and radio DJ, event manager and producer. Now a vital member of the In Demand Music team, he is not only our talented and much-loved vocal producer, but also manages to hold together the rest of the team, and keep everything flowing smoothly.
Ciaron Bell  | 
Songwriting, Production
Harry Hard  | 
Harry has produced several UK top-20 hits including UK #1 ‘The Cha Cha Slide’. He’s probably best known for his work in The Friday Night Posse, Dancing DJs and as Hardino, producing club hits, appearances on the AATW “Clubland” album series and remixes of some of the biggest artists and acts of recent years. Clients include AATW, Ministry of Sound, NuLife, Robbins Entertainment, Warner, Sony Music, 3-Beat, Hed Kandi, EMI, Positiva and Universal.
Liam Keegan  | 
Ritchie Neville  | 
Songwriting, Vocals
Brit award, MTV awards, Smash Hits awards, 20+ million albums, number 1 hits around the world.
Ste McNally  | 
Songwriting, Vocals, Guitars
Award winning top-line writer and vocalist. Achieved a US #1 single along with a string of other hits across the globe with his band BBMAK, selling over 3 million albums. Winner of many BMI & ASCAP awards, including the most performed song of 2000 for ‘Back Here’. Ste has also worked with writers and artists such as Robin Thicke & Gary Barlow, and is now part of the In Demand team.
Tim Herring  | 
Event Management
Tim has over 15 years operational management experience in the licensed trade, which as part of the In Demand Team he has developed into the planning and management of all aspects of large-scale events and festivals. He is a key member of our festival management team.
Tommy Mc  | 
Tommy is the latest addition to the team yet has worked with In Demand & our in-house label Spincredible for a number of years. Working on his own projects, he has music on various labels including Warners, 3Beat, All Around The World, Hed Kandi, Pacha and more. Under the guise of Big Fell Studios, Tommy has been writing for some amazing artists and as a result of this has seen his work released/supported by the likes of Universal Music, Sony Music, Columbia, Virgin EMI, Spinnin’ Records, Ministry Of Sound, Armada, BBC Radio 1, Capital FM and many many more. Big Fella Audio is a relatively new venture for Tommy, this being the branch that will focus on music for TV and film Already in a short space of time he has seen his work being used on an assortment of adverts and most notably on ITV’s Jeremy Kyle.
Alasdair Stirling  | 
Audio / Video Production
Al worked in the commercial radio industry for twenty five years, and now provides freelance audio, video and content design services
Alex belcher  | 
A&R Consultant
Amber J  | 
Songwriting, Vocals, Keys
At just 18years old Amber is new to the music industry and the In Demand Team. She is already toplining for a number of European producers and has had some interest from A&R in USA at One One seven entertainment. Amber aspires to write for major artists in the future as well as becoming an artist in her own right. Specialising in pop, dance, and R&B styles, she hopes to bring fresh ideas to the In Demand Music team. She has also featured two years on the run as a music critic for TV shows on 4 Music and Box TV.
Anton Powers  | 
A&R Consultant
Becky Whitcroft  | 
Award-winning voiceover artist with year's of experience. Previously station voice for BBC Radio 1. Now heard globally working for clients including Sirius XM, MTV, The Chainsmokers, Spincredible Records, Axwell, Ferry Corsten and the Reminsice Festival, as well as a large amount of corporate and commercial work.
Carlos Reiro  | 
Studio Assistant
Carlos is an audio engineer graduated from John Moores university. Originally from Portugal and with experience in DJing and music production in more than 4 different countries, Carlos can do a bit of everything, from audio and video editing to live events duties.
Chris Balmer  | 
Graphic Design
Chris Balmer is a freelance graphic designer based in Liverpool, UK. Chris has been working on all things design, wether that be print, web or digital for over 10 years, I enjoy working with all sized businesses and any individual that’s also passionate about what they do!
Colin Roberts  | 
Graphic Design
Dave Almond  | 
David is a songwriter and producer who works with the In Demand team on demos, production and solo artist tracks. He has previously worked on many writing projects and tracks for Cahill, the Trilogy Project and the Sound Gurus.
Dave Bickerton  | 
A&R Consultant, Social Media Guru
Eddy Haighton  | 
Errol Reid  | 
Songwriting, Vocals
Ethan Allen  | 
Songwriting, Vocals, Guitars
Ethan Allen is an International Award winning Musician with 25 years experience promoting live music in Bars, clubs, concerts and festivals. After achieving 3 number one hits worldwide on CMT and VH1 in the mid 90's Ethan then turned his talents to writing music for TV and Film for a few years whilst running a successful record company and music publishing house. Two years ago he had 7.9 million hits online with one of his songs Something In The Water In 2010 Ethan re-opened the legendary Liverpool live music venue Eric's after it had been left to ruin for nearly 30 years. He now delivers live music for over 30 venues throughout the North West and runs approximately 60 full time musicians. Acting as manager to the artists and agent to the venue Ethan fills the role as Music Director supplying live music 7 nights a week to the majority of live venues on Mathew Street.
Everton Webbe  | 
Artist Consultant
Everton Webbe has been a leading light in the music business for many years. Experience covers all aspects of the business from record company executive, artist liaison and management, creative direction, artist development.
Gary Mahoney  | 
Gemma Davies  | 
Gemma Davies is a professional singer and vocal coach with excellent industry experience, including session work for AATW, Universal and Bad Boy Records (Puff Daddy). She is also the featured vocalist for Rudedog. Credits include: X-Factor Finalist with ‘The Estrelles’ (Judges’ houses) 2005 & 2011, UK & US Tours, Featured TV documentary (C4, UK)
Gerry Lennon  | 
Gerry Lennon is a talented session guitarist, with credits including Tom Jones, Shalamar, Ice House, Marrilion and Jude Tzuke. He was also a member of Uncle Sirus (EMI Records) and The Pictures (Cinidisc Records).
Heidi Anne Burford  | 
Songwriting, Vocals
Heidi started working as part of In Demand Music in summer 2012, and has featured on records alongside artists such as T-Pain and Lil Wayne. As a prolific writer, she regularly has tracks shortlisted for major artists worldwide, as well as performing as an artist in her own right. She specialises in pop, dance, r&b and country.
Jax Jaimeson  | 
Robbie Muir, aka Jax Jaimeson. Officially remixed Alison Limerick for her 2007 reissued hit 'You're gonna miss me' on the legendary Rumour Records before going on to remix Rozalla, Mary Kiani, and also work with legends Bimbo Jones, signing to their Soul Delux label in 2011. Robbie played the main room at the legendary Arches on regular occasions including the massive GBX New Year shows before its close in 2015. Robbie then returned with a fresh sound, a new alter ego, and his own label - Freekin Music - where support has gone through the roof, garnering regular plays on Kiss FM and support from world renown DJs such as Erick Morrillo, Sam Divine (Defected), Claude Von Stroke, Joseph Caprati and so many more.
Jenny Jones  | 
Jenny has toured for Ministry of Sound, featured on The Voice, and has been singing professionally both as an artist and session singer for over 10 years.
Joanne Birchall  | 
Songwriting, Vocals
Jon Francis  | 
Jon has worked in the hospitality and entertainment industry for over 25 years providing administrative and financial support in a number of sectors, including clubs, bars, and festivals.
Jules Porter  | 
Songwriting, Vocals
Before joining the In Demand team Jules returned to education to complete her music production extended diploma and has been working as a topliner and songwriter in the industry in the UK and Europe for various producers and artists within the Trance, House, Pop genres on labels such as Grotesque, Trance element records, PR records, MatrixMusic records. She has a good ear for melodies and lyrics and plays piano and synths.
Keem  | 
Songwriting, Vocals
Lee Morrison  | 
Lee is a Producer / DJ from Liverpool and has been on the dance music scene for over 10 years. Lee was widely know for his hugely succesful mashups and re-edits, which have been heavily shared and supported across the world. He has also supported the likes of Third Party, Gregori Klosman, Pete Tong, Tim Mason & Bingo Players to name a few. Lee has seriously developed his own unique production style & sound. He brings another fresh & different perspective to the team.
Lee Watson  | 
A&R Consultant
Lemon  | 
Songwriting, Vocals
Louise Christian  | 
Event Management, Sponsorship, Sales
Louise has over 21 years experience in the licensed trade and has utilised her industry knowledge to generate sponsorship, revenue and build client relationships for the event side of the business . A key player in our festival management team ,she overseas the licensed operations at our events.
Louise Rogan  | 
Vocals, Backing Vocals
Louise has a diverse musical background and brings a wealth of experience to the In Demand team. She has the vocal flexibility to interpret songs & ideas and create unique sounds, and regularly performs backing vocals on many records you in the charts.
Maddy Carty  | 
Songwriting, Vocals
Maddy Carty is a singer/songwriter whose first album 'Come and Get It' received lots of support from Radio 1, BBC6 and BBCLondon amongst many others. She has supported the likes of Norman Jay, Madness and Maxi Priest and is now toplining for other artists and producers as well as working on her own new projects.
Marc Anderson  | 
Marc Korn  | 
Filming, Video Production
Credits include Jay Sean, Snoop Dogg, Loona
Mark Kenny  | 
Songwriting, Vocals, Guitars
Mark Skelhorn  | 
Mark began playing piano from a young age, which grew into a passion for melodies and production. He works closely with In Demand Music on remixes and production specialising in EDM. He has gained recent international support from some of the world’s biggest DJs and producers, such as Chuckie.
Mikey Davies  | 
Filming, Photography, Video Production
Mikey has over 6 years professional experience in nightlife coverage, working with a number of the biggest brands and clubs in the north west. He's always had a keen interest in filming and editing, which started as a hobby when he was just a teenager, and combined together with his love of music he created Flexxed TV, his own multimedia company. He has filmed and edited numerous music and corporate videos, travelling all over the UK and Europe to do so.
Nikki Belle  | 
Songwriting, Vocals
Nikki is world renowned as one half of Mousse T’s “I’m Horny”, and has also enjoyed solo chart success with Cahill’s “Trippin On You” and 9 dance chart #1’s including “Teardrops”, “Sunset To Sunrise” and “Sex Shooter”. She now works with the In Demand team on solo projects as well as vocaling demos and BVs for established artists.
Ola Bean  | 
Owen Davies & Ceejay Morrison  | 
Songwriting, Vocals
Owen and Ceejay are writers and performers (collectively known as Click22). They have appeared at events such as Liverpool Pride (Main Stage), Manchester Pride (Main Stage), Cardiff Mardi Gras (Millennium Stadium), closing night of Liverpool Fashion Week and the Liverpool Lifestyle Awards. As well as penning all their own material, Owen and Ceejay write for many other artists as part of In Demand Music.
Paul Browne  | 
Paul began his career writing commercial hardcore, with over 40 songs featured on chart-topping compilations including ‘Clubland Hardcore Extreme’. He now writes with In Demand Music and specialises in commercial dance and pop, with releases on AATW, Universal, and Ministry Of Sound.
Peter Williams  | 
Social Media Manager, creative strategist
Pete is always a head of social media, always on top of new social media features and updates, to keep your business and brand that extra head of the competition. He has years of business experience in marketing and sales. He has a high range of photoshop skills and he can keep on top of your business social media needs and he will help with tips where you might be lack and help you with a new strategy to stay on top of your social media
Richard Jennings  | 
Filming, Video Production
Rick Houghton  | 
Filming, Video Production
Rick has worked in media for nearly 30 years, he is a well known voice in Liverpool having worked for Radio City for a number of years. 7 years ago, he started producing video and short films. He has worked for many corporate clients including Tesco and the NHS but also specialises in working within the music industry. He first worked with us on artist profile films and has been shooting with his team at Reminisce for the last 3 years.
Scott Ashworth  | 
A&R Consultant
Shauna Pleavin  | 
Social Media Administrator
Shauna's background is running her own hair,beauty and fashion businesses and the subsequent trendy online campaigns that went with them. She is also a fully qualified accountant. Using her vast online experience she now manages our social media marketing administration and day to day creative content. She is also responsible for monitoring all accounts to help keep ours & your business on top form.
Tafarieh R. Rateiwa  | 
Video Production
Credits include Sway, Dappy, Brand New Heavies, Lupe Fiasco
Terry Lennaine  | 
Tich Ponde  | 
Johannesburg, South Africa based DJ/PRODUCER Tich - also known as Kharmatronix - is a well versed and versatile producer ranging from EDM ,Pop and House music. He is a part of a strong electronic dance movement in Africa at the moment. He has enjoyed some successes with local South African radio charts with his first single Fallen Ones featuring Nathan Ro and Would You Love Me featuring Sha Sha. Together with UK based DJ/Producer Liam Keegan and Afro RnB & Pop artist Sha Sha he has a debut single under SPINCREDIBLE He is currently working on his debut album and has been remixing for In Demand Music and bunch of other successful South African artists.
Tricia McTeague  | 
Songwriting, Vocals, Backing Vocals
Tricia McTeague is a performer, session vocalist and songwriter. She works with many top artists across different genres including trance, pop/rock, dance/house and Americana/folk, tracking vocals and harmonies with speed and precision and delivering lead vocals to suit the clients vision. Tricia is versatile and reliable with extensive experience.